Savannah’s Branding photoshoot may be one of my favorites yet! It is always a dream to work with her because she has such a clear vision of what she wants. So much time and energy goes into making sure each element is aligned with her brand. She was going for a minimal feel with effortless posing. This set the tone for the whole session!
Emma Lauren Photos | Minimalist Branding photoshoot ideas | Inquire here
Why you should do a branding photoshoot
The importance of creating a clear brand for yourself so you know exactly how you’ll use the photos from your session as opposed to just taking nice photos and then figuring out how to make them work for your brand.
Having nice headshots is one thing, having images that are a reflection of your brand and attract who you want to attract is another. You should have images to keep things fresh and add that element of professionalism to your quality of content.
How to plan your branding photoshoot
Hire a Photographer
If you’re a business owner having on-brand images to represent you is a must. The first step is hiring a photographer whose images align with your style. You’re going to want to take the time to find someone who can create the images that you want.
To help with your decision, asking for past galleries for reference could help you see what the variety in their sessions looks like.
Create your vision
Then create a mood board to reference as your vision is next. This step may seem tedious, but it will keep you on track as you start getting all the pieces together.
What you could add to your mood board could be:
Find your location
Once you’ve created your mood board, search for a location. It’s always safe to look into a studio that gives you a clean slate, but if your brand calls for something else find that something else.
Trust me when I say, your location could make or break your images. So take the time to find a place that is exactly what you need.
Getting your props together
You could just show up to your session and have a variety of outfits, or you could get it as on brand as possible. You’d be able to do this through the addition of props. Props add a new level of personalization to your images which allows you to really dive in.
Ideas for props:
- Tech: Phone, laptop, camera, gear, etc,.
- Books/ magazines
- Paper and pen
- Drinks/ glasswear
Location: The Kanye on Peerspace